People are recommending good European brands — which you should definitely check out! — but I’d like to also recommend buying second-hand.
It’s cheaper, better for the environment, and you don’t have to worry about supporting American companies; Even if you buy from an American brand (Wrangler, Levi’s…), the money is going straight to a fellow European citizen and to whatever platform/website you buy it from, so you just have to make sure to use a European platform such as Vinted.
It might not be as convenient as buying straight from the brand, but it is better.
People are recommending good European brands — which you should definitely check out! — but I’d like to also recommend buying second-hand.
It’s cheaper, better for the environment, and you don’t have to worry about supporting American companies; Even if you buy from an American brand (Wrangler, Levi’s…), the money is going straight to a fellow European citizen and to whatever platform/website you buy it from, so you just have to make sure to use a European platform such as Vinted.
It might not be as convenient as buying straight from the brand, but it is better.