Tldr: we like money. We think people will pay for it, so we’re charging.

https://youtu.be/sn9EKC9nqU4

Aka the compliment sandwich. A technique I personally dislike. Be honest and open with your feedback in a positive way, don’t try to hide it between compliments. If your feedback is simply negative, keep it to yourself.

https://en.m.wikipedia.org/wiki/Compliment_sandwich