I use Affinity Suite for work. Paid for it once, have it forever. Free updates until new editions, which are discounted if you own an older edition. Buy it for one platform (Windows), that’s a license for that edition of any other platform too. AND they regularly go on special, often to 50% off.
It doesn’t have AI content generation, but it does a few things Adobe doesn’t - like being able to use Photo and Designer from INSIDE Publisher, seamless like its a single program!
Affinity Photo (Photoshop), Designer (Illustrator), and Publisher (InDesign). Then Krita for raster illustration. That’s all I need as a professional
Moat of the teams I see hiring designers are still using Adobe, and printshops take .ai files. But most of the solo designers I know use Affinity, and I’ve heard of one (albeit small) team that has swapped to Affinity for their whole team.
Affinity was just bought by Canva so idk how it might evolve over time, or if v3 will make compromises I don’t agree with. But I got v1 during Covid, loved it, converted to v2 as soon as it was available, still love it. Using all of them on the same file in the same window feels amazing.
Another downside is that designers rarely make asset packs for Affinity. But I’m pretty sure Affinity is able to import brush pack formats from one of the other big names, just not sure which (likely Adboe’s .abr)
I don’t like painting in Photo though, but that might be because I’m so used to Krita, which is designed for illustration in the first place. (They’re great, I might donate to them again actually)